With Adverity, the company completely eliminated manual data processing allowing their data analysts to focus on their core competencies and generate new insights.
By analyzing both historic and up-to-date data, they are now able to optimize ad campaigns much faster and with more confidence, significantly improving campaign efficiency and budget allocation.
With fully-automated data integration, Colgate-Palmolive can now:
- Focus on extracting value from ad performance data
- Optimize advertising campaigns in a more agile way
- Uncover trends and new insights based on historical data
